Impacto – A Digital Platform to Connect Donors with Small Charities
Impacto is a donation platform designed to connect donors with small, underrecognized charities. Many people want to support meaningful causes but don’t have time to research trusted, lesser-known charities. Impacto simplifies this process by curating charity profiles and offering an easy, transparent donation experience.
This project was my solo UX/UI design project at Ironhack, where I conducted user research, defined user flows, and designed the interface from scratch. My project won second place in my class, highlighting its strong UX approach and impact-driven design.
Problem Statement
Small charities often struggle to gain visibility and receive donations because potential donors:
Don’t have time to research and find trustworthy small organizations.
Lack awareness of lesser-known charities that align with their values.
Feel uncertain about where their money is going due to transparency concerns.
Prefer convenience and often donate only to well-known organizations.
My Role & Process
As a solo UX/UI Designer, I led the full design process from research to high-fidelity prototyping. My process included:
User Research: Conducted surveys and interviews to understand donor motivations and concerns.
User Flows & Information Architecture: Designed a clear donation journey to minimize friction.
Wireframing & Prototyping: Created interactive wireframes and tested donation flows for ease of use.
Transparency & Trust Elements: Designed features like impact reports and donation tracking to reassure donors.
Usability Testing & Iteration: Gathered feedback from potential users to refine clarity, layout, and engagement features.
Final Solution & Impact
The Impacto platform makes donating easy, transparent, and engaging. Key improvements:
Curated Charity Profiles – Users can quickly learn about small charities with verified information.
Seamless Donation Flow – Reduced friction with one-click donations and multiple payment options.
Impact Transparency – Added clear reporting on where donations go and their real-world effects.
Personalized Giving – Users receive recommendations based on their interests and past donations.
Lessons Learned
This project reinforced the importance of trust in UX design. I learned how small design elements—like transparency indicators, testimonials, and clear donation tracking—can influence user confidence. I also gained experience in designing frictionless payment flows, making donations as seamless as possible while maintaining credibility.
